INITIAL. The Fragrance.
Munich, 1965. The brand Aigner was leading the way and became the epitome of lifestyle. Jet set, disco and horse racing dominated the Swinging Sixties. Men defined themselves through status and success.
The year 2020 marks the beginning of a new era: Aigner redefines its understanding of lifestyle. Today, real luxury is about self-actualization and individuality. Todays’ men feel themselves as free spirit more than ever, playfully and consciously, but with attitude and charisma. They are role model and anti-hero at the same time. Their new spirit is their attitude. An attitude as individual as their initials.

This is what INITIAL stands for. The new fragrance for men by Aigner Parfums. A modern fougère note that reflects a man who authentically and openly goes his own way. The first encounter with the top note already carries you away: Juicy grapefruit, spicy ginger and a crispy apple note perfectly lead to classic tangy floral notes of sea lavender, rose geranium and Samurai Warrior iris. A combination of patchouli and musk blend harmoniously with luxurious woody and amber notes in the base. ‘It is an homage to the modern man’, says perfumer Barbara Wittig. Since INITIAL attaches great importance to individuality, the fragrance is being offered at two intensity levels: optionally the Eau de Toilette with twelve percent or the Eau de Parfum with fifteen percent perfume oil concentration.

SCENT FAMILY: Woody fougère
TOP NOTES: Ruby Red Grapefruit, Cosmic Crisp Apple, white pepper, hot ginger
MIDDLE NOTES: Sea lavender, Samurai Warrior Iris, rose geranium, patchouli
BASE NOTES: Driftwood, amber wood, sandal wood, white musk